GL.iNet Case Study

Introducing MUDI

Find out how we help our client launch this product successfully with significant revenue growth

Main Goals

1. Amazon Account Management and Drive Sales

2. Product launch on Kickstarter and Amazon

3. Stable and improve ACoS and Pay-Per-Click Campaign

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Amazon Management

Full Management on Amazon

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Advertisement Management

Amazon and Google Paid Per Click
Facebook Manager and ads

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Marketing Management

Assist and create original marketing materials

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Kickstarter Fund Raising

Lead and completed Kickstarter Fund Raising goal

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Social Media Management

Assist and create social media engagement on Facebook, Twitter, and Instagram

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Influencers and Business Development

Conduct new partnerships to create conclusive value for client

In 12 Months

Sales generated (USD)

%

Growth in Revenue

81% 81%

28% 28%

Pay-Per-Click Costs dropped from 81% to 28%

within 12 months and keep dropping later

%

ACoS: Above Average

Fund raised on Kickstarter in 8 hours at launch

Qualified business partner contracted

The data presented is an estimate from April 2019 to April 2020. Please note that individual performance may vary due to unforeseeable events in the market. We strive to assist our clients with due diligence, but we cannot guarantee results due to circumstances beyond our control, such as your competitors’ actions or performance, sudden changes in market trends, changes in government or industry policies, laws, or standards, and other unexpected events.

Therefore, we typically work with our clients on a performance-based model with a setup fee (additional fees may apply), where we only earn a certain percentage or amount when you experience growth. Additionally, we offer a partial guarantee program for select cases. Please reach out to us for your unique circumstance.

Insight

Paid Advertisement Strategy

Budget

5,000 per month
60,000 a year

Amazon

Main distribution channel
Focus on improving ACoS and maximize Return On Investment
ACoS after a year: 22% (Better than Average)

Social Media

Focus on getting maximum exposure for decisive event (launching event, sales, media & influencer cooperation)
This budget is meant for Paid Advertisement Fee only

Google

Focus on Display Advertising (where a customer can learn more about or buy products from an advertisement shows up on a related website)
Only allocated fewer resource for Ranking or SEO (Search Engine Optimization) due to enormous competition (more expensive to compete) and we have to maximize exposure and profit in a short period

Contributions

Execution and consultation to fulfill the client’s target
Pay-per-click and other paid advertising planning, execution, and monitoring result
Drive sales through Ads and other business development tactics
Offer advice for marketing and A+ content

Facebook, Instagram & Twitter
Full execution for all Pay-Per-Click, Display advertising, and other paid campaign
A/B test and monitor result
Bi-weekly report and built different posting technics to maximize exposure
Built a network with 10+ industry-related influencers/partners to drive sales and exposure

Led a marketing team to plan and execute most copy-writings, graphics, videos, and other media content for this project on the main website, all social media platforms, and some printed marketing materials
Act as a single point of contact and report to the client’s general manager to save the client’s resources (time, manpower, and money)